Virgin Creative Space

Moniker menswear is virgin creative space.

Why begin with menswear?  Because there’s so much untouched creative space.  The man’s suit has barely evolved in the 200 years that it has been in fashion.  The founding idea of the suit is not to express the self, but to conform to the expectations of the corporation.  The suit is the costume of the corporate man.

The problem is: there are no corporate men anymore.  We are, as Richard Florida names us, the creative class.  We wear suits because they look good and because it is the fashion.  But I want my suit to SAY more.

Moniker’s competitors in custom wear focus on fit.  They offer a superior fit from what you buy off-the-peg in stores.  Moniker understands that fit is part of the customer experience, butONLY a part.   

Why can’t I redefine style?  Why can’t I redefine what I see and feel on the inside?  Why can’t I redefine function?  It’s my suit, isn’t it?

Why is Moniker first in this field?  Why is this creative space still virgin?  Two reasons:  

• First, Moniker and our competitors are committed to different things.  Many of our competitors want to supply the same, but cheaper.  Moniker stands for clothing without compromise.  Why would you put your name on anything less?  To be without compromise is to develop and offer a much more powerful set of tools for custom expression.  
• Second, many of our competitors are simply defeated by complexity.  They think it’s good enough to find some tailoring house that can make things at their price point.  Boring.  They discover that every option they might offer requires stocking inventory and tying up working capital.  They’re defeated by the investment required to deliver on a promise worth making.  

They want blah. 

Moniker wants virgin creative space.