Thursday, February 21, 2008

A New Menswear Season and 600 New Fabrics...



The fashion cycle for menswear -- including custom suits and shirts -- is punishingly quick.  As soon as Fall/Winter begins, it's time to start planning Spring/Summer.  New York's Spring Fashion Week is in September.  The European runways spill into October.  And by November, we and everybody else in the business of cutting cloth must start developing patterns and buying the fabrics to match.

Although we've barely begun sales, there's no way to slow down the fashion cycle.  On February 25th, we close our Spring/Summer fabric picking.  We've got nearly 600 new fabrics in stock for Spring/Summer 2008, from Zegna to Loro Piani to Dormeuil.  (Side note: Why is it that the world's famous fabric mills all have crappy websites?)

As soon as we get the monikerwear.com community up-and-running, we're hoping to get our friends involved in picking from that stock the best fabrics for each style in the gallery -- and helping us design the Fall/Winter 2008/2009 styles, which needs to start...yesterday.

Eek.     

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